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No-Bull Burger Purist, born and raised in NJ, the heart of the tri-state area and home to the oldest (and best) burger joints in the country. I don't need all the frilly toppings, happy servers or trendy decor, just a good burger...

Tuesday, September 27, 2016

Burger King - Rt. 23 Wayne, NJ

1229 Route 23 South Wayne, NJ 07470

(201) 694-9794

"New" Classic Grilled Hot Dog

"Flame-grilled" hot dog made with 100% beef topped with ketchup, mustard, chopped onions, relish, and served on a "baked" bun.

Chili Cheese & Classic Grilled Dog
"Flame-grilled" hot dog made with 100% beef topped with warm chili, cheddar cheese, and served on a "baked" bun.

Extra Long Cheeseburger
Two beef patties topped with raw onions, iceberg lettuce, ketchup, American cheese, and a mayonnaise spread all served on a toasted hoagie bun.


A letter to the King...

Dear BK,
You have no game.

Your marketing team’s strategy has been in limbo (and all but non-existent) for quite a few years, and your latest menu addition strongly confirms their ineptitude.

Hot dogs...Hot dogs from a burger joint... hot dogs from a burger joint with no game. I'm still fighting off speechlessness.Would you go into a steakhouse and order fish? No.Would you order a hamburger from a hot dog pushcart? No. Why?Because it's not their forté - it's not what they do best... get it?

So, let me get this straight, instead of stepping up your burger game to compete with the onslaught of fast-casual burger chains, you decide to market an Oscar Meyer hot dog. So sad. And I mean that; it's truly sad that the establishment which introduced me as a young boy to The Whopper hamburger sandwich is now spiraling around the rim of the bowl heading for the ultimate flush. On to the food...

There was nothing hot about these hot dogs, mine were served at room temperature, and, with the absence of anything resembling grill flavor, your Classic Grilled Dog solely relies on condiments to make it worthy of human consumption. If you feel selling hot dogs will help keep you out of the red for one more fiscal quarter, why not offer local hot dog brands to your restaurant locations rather than a national brand? I realize it's much easier and more economical to blanket order one type of dog, but giving patrons the local brands they love would have helped your hot dog campaign by leaps and bounds. I'd hate to waste any more of your time describing food that is the epitome of ho-hum, but hopefully I've laid some groundwork of what your patrons expect of you. The photos should finish off my comments nicely...

Bonus Item:
I viewed the Extra Long Cheeseburger as a hidden gem in your inventory. This scantily advertised nugget of goodness was a nice surprise following a ho-hum hot dog. The lack of marketing for such a simple, satisfying, tasty twist on a cheeseburger thrust me further into bewilderment of how your marketing team thinks.

This burger was enjoyable for me for the simple reason that after I've enjoyed a burger and find I'm still hungry, rather than standing on line for a second cheeseburger, the double patty on the submarine shaped bun allows me to keep on going. I also found it much more satisfying than eating 2 burgers separately, and BK's decision to omit tomato was nothing shy of genius. Very tasty.

But alas BK, you still have miles to go to even see the bandwagon, much less jump back on it...

Optimistically yours,
Bill C

1 comment:

  1. Bill, nice review. You are brave trying a dog at BK. Taking one for the team. How was the Chili part of the dog? Had a Whopperrito the other day and it was very good. Reminded me of the old Chilito from Taco Bell. It is huge. Only ate half and reheated the rest later. Still good.


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