Whole Foods Market BUR GER - Wayne, NJ

Where:
Valley Ridge Shopping Center
560 Valley Rd, Wayne, NJ

What:
Classic - Lettuce, tomato, onions, pickles, special sauce, American cheese.

Comments:
Something went wrong...

My daughter and her family couldn't wait to get to the much anticipated opening of Whole Foods in our town. They visited the store just two days after it opened on Saturday, September 17th and they were gushing over the burgers, saying how they are better than Shake Shacks!  Sampling the new burger in town was on my mind for weeks until I finally arrived there on Wednesday, Oct., 14th. 

My son-in-law is a food service director by profession, and he and my daughter are both professional chefs. My son-in-law was so excited about the burger that he described it to me down to the smallest detail. (BTW, he ordered both the grass fed patty and the WFM blend patty and rated the blend better tasting, and with a better texture than the grass fed). Lastly, he told me; "even the bun was perfect, it was a toasted potato bun with a perfect burger-to-bun ratio". 

His description does not match the burger bun I was served... not even close.  

I was served the...  "ut oh, we ran out of burger buns, go get some brioche rolls from the bakery to get us through the night" buns.

Now, I can't prove this is what happened, but check out the autopsy shot below, showing the oversized, (horribly dry) roll I was served. It sucked every bit of moisture out of what could have been a great burger experience. I'm not going to belabor this, but the person taking my order really should've told me of the apparent substitution in order to give me (the customer) a chance to decide if I was okay with it or not. I pray this is not Whole Foods new choice of burger bun.

Sadly, this burger only rates a 6/10 on the BC rating scale.

Everyone's entitled to a bad day so stay tuned for my next review of the burger, because I will (of course), give the WF burger a second try.

FAST FORWARD TO OCTOBER, 2021 -

I visited the burger bar at WF for the sole purpose of getting to the bottom of the burger bun debacle. The gentleman behind the counter said they were still serving the huge, dry brioche buns and that is was not a decision made by a store manager, it came from higher up.  WTF Whole Foods???

 

AWFUL BURGER BUN!!!