Burgerim - Parsippany, NJ

Where:
131 New Rd, Parsippany, NJ 07054

What:
Angus Beef - 1/3 pound patty, house sauce, leaf lettuce, Roma tomato, pickles, shaved onions, American cheese.

Comments:

I just don't get it.  With so many burger places to patronize, and so many new ones opening, you'd think Burgerim would be on the top of their game. When it comes to burger competition, think of Shake Shack as the benchmark, if you're not making a burger as good or better, why jump into the arena in the first place?

Here is a brief history of Burgerim if you're interested, if not, scroll down to the rest of my comments...

Donna Tuchner, an Israeli native, was studying in New York City when she came up with the idea of starting Burgerim. She returned to Israel and opened the first Burgerim in Tel Aviv in 2011. The name is a combination of "burger" and the Hebrew plural suffix "-im", reflecting the company's focus on selling smaller slider-style burgers in orders of 2-3 or more. Burgerim was subsequently purchased from Tuchner by Oren Loni, an investor who wanted to expand the franchise into the United States. Burgerim opened its first official U.S. location in California in 2016.  *Wikipedia ~

Here is a link to a more detailed history of the Burgerim disaster:

https://www.restaurantbusinessonline.com/emerging-brands/burgerim-disaster

So... Regarding the Burgerim burger, I'm going to make this short and to the point - there is a noticeable lack of meat quality and the overall value of the burger sucks. 

Burgerim has great potential to be a cool, trendy burger shop but it falls short in it's execution and food quality which is affecting it's overall value.  This is NOT an eight (8) dollar burger. Not even close, yet that's the price point for this (barely) average burger. 

Let's face it, if a burger tastes "just okay", we are likely to judge it's overall value, yet if the burger is fantastic, the cost becomes less important to us. The burger I was served at Burgerim in Parsippany tasted like a fast-food burger. STOP right there, I'm not dissing FF establishments, they have their place in the world (along with the largest market share), and we all enjoy them to some degree, but you wouldn't pay $8 bucks for a McDonald's quarter pounder with cheese would you?  Seriously, a Mc'D Quarter Pounder tastes much better than Burgerim's $8 Angus Beef burger.  Don't believe me? Scroll down to my autopsy shots...  The only thing this burger had going for it was the thick-sliced barrel pickle. Very good.

Lastly, the Burgerim Fries... or not. The "fries" are thick-cut round potato chips, that's it, nothing resembling a french fry. And they were served cold, how's that for kick in the teeth? I know we're all entitled to a bad day at work, but this particular Burgerim lacked enthusiasm from the moment I walked through the door. 

That's it for now, I don't like it when a burger review turns into a rant so I'm ending this now before I go off. I hope this gives you at least some insight on what to expect if you try Burgerim in Parsippany, NJ.

This burger rated a 6.4/10 on the BC rating scale. 

BC Rating Scale:

Epic-Crap-Fail 1.0 - 2.9

Won't be back 3.0 - 5.9

Would try again if convenient. 6.0 - 7.9

I'll definitely be back 8.0 - 8.9

Keep 'em coming 9.0 - 10

BURGERIM

Criteria for ratings:
(I rate each of these with a 1 to 10 rating)

Meat flavor - 5
Juiciness - 5
Size - 6
Freshness - 5
Burger to bun ratio - 9
Bun Type - 8
Overall taste with selected condiments - 5
Edibility - 10
Temperature - 5

58/9 = 6.4